The measurement model of leadership communication: Perspective of youths’ association in Terengganu, Malaysia

Abstract

Communication skills are an essential component to connect and interact with other individuals in an organization. Mastery in leadership communication is important for youth to become successful leaders. The aim of this study is to develop a measurement model of youth leadership communication. The youth’s leadership communication model consists of three constructs namely interpersonal communication, persuasive communication, and problem-solving skills. The questionnaire was distributed among 384 respondents from youth associations members in Terengganu, Malaysia. The data were analyzed using Amos version 23. The constructs and indicators were accepted as measurement elements, including the loading factor, average variance extracted (AVE), composite reliability (CR), the square root of AVE (√AVE) and at least three fit indexes accepted for model fitness. The results indicated all constructs were significant when the values of loading factor (0.852–0.964), AVE (0.834), CR (0.938), and the square root of AVE (0.913) achieved all the required criteria. The results of confirmatory factor analysis (CFA) from three constructs of youth leadership communication within the 31 indicators suggested were acceptable. Finally, this study successfully developed a measurement model of youths' leadership communication models. These models can be applied by youth to improve communication skills, individual and organizational leadership, and identify further research areas.